The Complete List of 80 LSA Business Categories

The Complete List of 80 LSA Business Categories

Let's break down every business type eligible for Google's Local Service Ads, in logical categories for easier reference. If your business category is listed below, then you can apply to be approved for LSA. Qualifying categories may differ in different countries.

Home Services

1. Appliance Repair - One of the steadiest performers with consistent search volume year-round.
2. Carpet Cleaning - Low barrier to entry, high repeat business potential.
3. Cleaning Services - Residential cleaning remains a top converter.
4. Electrical - High average job value makes this worth pursuing.
5. Fencing - Seasonal but lucrative with proper targeting.
6. Flooring - High average ticket size compensates for longer sales cycles.
7. Water Damage Services - Emergency nature means higher conversion rates and less price sensitivity. Companies regularly see 300-400% ROI on LSA spend here.
8. Foundation Services
9. Garage Door Services - Another emergency service with excellent conversion rates.
10. Handyman
11. House Cleaning
12. HVAC - Consistently strong performer with seasonal peaks.
13. Insulation Installation
14. Interior Design
15. Junk Removal - Low competition in many markets with excellent profit margins and quick turnaround times.
16. Landscaping
17. Lawn Care
18. Locksmith - Emergency service with high intent searches.
19. Moving - High ticket value makes this worth pursuing despite competition.
20. Pest Control - Recurring revenue potential makes this category a standout.
21. Plumbing - Premier emergency service category with strong conversion rates.
22. Pool Contractors
23. Pressure Washing
24. Roofing - High average job value offsets higher cost per lead.
25. Siding
26. Snow Removal - Seasonal but virtually untapped in many markets.
27. Solar Panel Installation - High ticket value and growing demand.
28. Tree Service
29. Window Cleaning
30. Window Repair
31. Window Treatment Service

Legal Services

1. Bankruptcy Law
2. Business Law
3. Contract Law
4. Criminal Defense Law - High case value makes this extremely profitable.
5. Disability Law
6. DUI Law
7. Estate Law
8. Family Law
9. Immigration Law
10. Personal Injury Law - While competitive, the case values make this one of the highest ROI categories across all LSAs. Many firms see 5-figure returns from 3-figure investments.
11. Intellectual Property Law
12. Labor Law
13. Real Estate Law
14. Tax Law
15. Traffic Law

Financial Services

1. Accounting
2. Financial Planning
3. Tax Preparation

Real Estate Services

1. Property Management
2. Real Estate Agents - High lifetime value of a client makes this worth the investment.
3. Real Estate Appraisal

Healthcare Services

1. Acupuncture
2. Chiropractor
3. Dentist - Consistently high performer with excellent patient lifetime value.
4. Massage Therapy
5. Primary Care
6. Physiotherapy
7. Veterinarian

Beauty & Personal Care

1. Hair Salon
2. Lash Extensions
3. Nail Salon
4. Spa
5. Med Spa Services - Rapidly growing category with high-ticket treatments and excellent client retention. Still underutilized by competitors in many markets.

Automotive Services

1. Auto Glass
2. Auto Repair
3. Auto Service
4. Body Shop
5. Car Wash
6. Mobile Mechanic
7. Towing

Education & Childcare

1. Child Care
2. Preschool
3. Private Tutoring
4. Test Preparation

Pet Services

1. Pet Boarding
2. Pet Grooming
3. Pet Training
4. Veterinary Services

Miscellaneous Services



1. Event Planning
2. IT Support
3. Photography
4. Security Systems
5. Web Design